Hi! I’m Ari Meier, I focus on transforming complex datasets into clear, interactive stories for growth-oriented organizations. I’m laser-focused on leveraging SQL and Statistical Analysis to develop insights that drive smarter business decisions and measurable growth.
What I Do Best
Statistical Analysis
Statistical Analysis Linear/Logistic Regression, Hypothesis Testing, Predictive Modeling
Data Engineering
SQL, Python, R, Data Cleaning/Standardization
Visualization & BI
Tableau, Looker Studio, Advanced Excel, GA4/GTM
Featured Work
SQL Database Integration
Conceptualized and created packaging that not only encapsulated the essence of the brand, but also resonated deeply with the target audience.
Predictive Real Estate Pricing Model | Multivariate Regression Analysis
- Applied multivariate regression to identify key performance drivers within real estate datasets.
- Optimized pricing models for market-specific inventory, improving forecasting accuracy for asset valuation.
Health Trend Forecasting | Predictive Classification (Random Forest)
- Engineered a Random Forest model to isolate high-risk variables within complex medical datasets.
- Achieved 76% accuracy in trend forecasting by cleaning and preprocessing large-scale unstructured data.
Regional Economic Benchmarking: Port Performance vs. Wealth Metrics
A comparative analysis of the Savannah and Charleston maritime economies. This project quantifies the correlation between port throughput and regional prosperity (GDP per capita/Household Income), identifying which city more effectively converts industrial growth into community wealth.
Operational Quality Control: Manufacturing Defect Pareto Analysis
- Used Tableau to perform a Pareto analysis on circuit board manufacturing data, isolating the top 20% of defect types responsible for the majority of production failures.
- This diagnostic tool enables engineering teams to prioritize high-impact repairs on specific models, directly reducing waste and improving facility-wide yield metrics.
Regional Economic Benchmarking: Port Performance vs. Wealth Metrics
A comparative analysis of the Savannah and Charleston maritime economies. This project quantifies the correlation between port throughput and regional prosperity (GDP per capita/Household Income), identifying which city more effectively converts industrial growth into community wealth.
Resume
October 2021 - Present
SEO Analyst
Cox Automotive
Analyzed user behavior and traffic trends to identify underperforming segments, resulting in a measurable upward trend in organic reach and user engagement.
Implemented data-driven campaigns and conducted competitor analysis to enhance
website performance and user engagement.
June 2018 - May 2021
SEO Strategist
Force Marketing
Analyzed traffic for over 100 dealership websites, identifying patterns and
implementing strategies that increased organic traffic by 200,000 users and 16%
year-over-year growth.
Resolved indexing issues through technical SEO audits, conducted competitor
analysis, and optimized conversion tracking with Google Tag Manager, delivering
actionable performance insights.
August 2015 - Present
Founder/Freelancing
Insight22 Analytics
Advised/managed digital marketing strategy for several organizations, helping
increase website traffic, social media engagement and sales.
Advised and implemented effective SEO opportunities to ensure high SERP
ranking.
Monitored and managed social traffic, engagement, and content using website
and social analytics tools.
Utilized SQL to query and analyze organizational donations data from donor
management systems, enabling deeper segmentation of donor profiles for
targeted fundraising campaigns and optimization of communication outreach.
January 2014 - January 2018
Marketing Analyst
PEMCO Limited
Analyzed SEO and social media traffic using Google Analytics and Excel.
Prepared data-driven reports to inform strategic decisions and improve business
processes.
Used SQL queries to extract, and analyze complex property data from internal
databases, supporting strategic decisions related to HUD real estate assets.
Developed and implemented content strategy, increasing website traffic by over
2,200% over four years.